A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Aliexpress Clone Script has provided people the key data that reveals what challenges are top of mind for marketers in 2017. These are some simple tricks to follow and enhance your business:-
- Create Long-Form Content
Long-form content gives your readers the in-depth information that they need. It causes someone to take a second or even third look. When it comes time to buy, the prospect is more likely to remember you and your helpful content.
- Pump Up Your “Thank You” Page
A Thank You Page helps you to show your gratitude and eagerness to please, but also can motivate further purchases. Don’t create dead ends. A plain-old, boring white page with a single line of “Thank you for buying our product” goes nowhere.
Instead lead someone further down the buying path. This may include:
- Related articles
- A “now what” section that shows some easy-to-take next steps
- Attractive graphics and captivating colors
- An FAQ section or articles tailored to their needs at this stage
- Promotions for additional products
- Optimize Your Already Popular Content
Identify which posts have given you the most traffic over the years, and optimize them. Give them a new look, newly focused messaging, and new CTAs. Then let them loose to bring you a higher conversion rate with fresh prospects.
- Transform Your FAQs Into Engaging Posts
Write an informative and in-depth post on all facets of each question. It will gratify your readers that their questions are addressed so thoroughly, and they may click through to learn more about your business.
- Recycle Content Into Other Media
Not everyone has the time and interest to sit down and read a blog post. You will grow your audience by creating different forms of media that appeal to a more varied group of people. The majority of people today prefer visual content. Video is especially dominating the internet right now. It’s never been easier to create stunning video content. Video creation tools make it incredibly simple to make and share videos that will boost your B2B marketing.
- Collaborate With Influencers
B2B influencer marketing is a hot topic right now. Who is an expert in your industry? Seek them out on social media and at industry events. Use your mutual industry interest to create a relationship. As that relationship grows, collaboration can take place.
- Curate Viral Content
Tired of the constant content crunching? You should take a little break, and no one has to know. How? Curate! Curated content can be a powerful boost to your inbound marketing without the exhaustive effort.
- Improve Page Load Times and Speeds
People don’t give page load times a second thought. This may cause your readers to give up and go to another page that loads faster. This doesn’t only affect how potential customers view your company. Slow page load times also influence your ranking in search engines. Faster load times higher your page views and it will prove a major score for your business.
- Pamper Your Leads Before You Pitch a Product
It takes a lot of time and effort to get a lead. Don’t waste it by acting too fast. Follow what some marketing experts refer to as the rule of seven. Have at least seven helpful interactions with a lead before you attempt to sell a product or service. Make these interactions meaningful and all about the lead — allay their concerns, answer their questions, and provide helpful advice. Prepare in advance several helpful interactions that will leave positive memories associated with your business. When you finally introduce your product, they’ll be more receptive.