For a while now, everyone’s been trying to cover all of the mainstream social media channels: Facebook, Twitter, Instagram, YouTube, and LinkedIn. But if you don’t have a robust team to man all of these channels, trying to maintain a presence across all six channels may hurt you more than it will help you. Whether you choose to focus on two social media channels or ten, you have to make sure you’ll be able to own every channel you embark upon.
There’s nothing worse than a customer tweeting for support, only to receive a response days later. At that point, the customer has probably already called and emailed customer support and, ideally, come to a resolution. Whether you’re aiming to provide customer support, build your online community, or promote products, social media channels are about engagement. So you must be prepared to respond in a timely manner when your customers and prospects engage you!
Channels Suggested by Alibaba Clone Script for B2C Social Media Marketing
As the internet and social media channels continue to be flooded with more and more content, Instagram maintains a simple, focused stream of images that’s easy for any user to browse through at their leisure. This simple stream not only allows users to stay focused on what they choose to follow, but it also means the ads that come up feel less intrusive because they follow a very similar format to regular Instagram posts.
Facebook is a great place to start for brand awareness and online selling, but it’s also an ideal social media channel for customer service and community.
You should use Facebook if your goal is to accomplish any of the following via social media:
- Brand Awareness.
- Community Building.
- Customer Service.
- Online Selling.
When publishing to LinkedIn, be mindful of how and what you share because the user base is professional. Keep in mind that prospects spending time on LinkedIn are likely thinking about work, prospecting sales, or educating themselves. So publishing a company update that’s a blunt push for a product may seem out of place amongst professional how-to articles.
You should use LinkedIn if…
- Your ideal customer.
- A working professional.
- Highly educated.
- 30-55 years old.
- You’re prepared to produce professional quality images, updates, and blog posts.
- You’re selling higher priced products and services (more likely affordable to experienced working professionals).
- Pinterest & Google+
Pinterest has been a bit confusing for marketers wondering about whether ad spend is worthwhile, but in terms of getting found organically, Pinterest is one of the best places to be. Similarly, Google+ has been continuing to grow its user base for years but is most useful for helping your content get found on Google.
If you’re putting effort into producing blog posts, infographics, or other digital content to drive people to your website, you may as well share these links to your website with a clean cut image and descriptive text on Google+.
If you’d really like to use Twitter, consider it as a platform for brand awareness or possibly an appropriate opportunity to advertise sales and events. But it really might be more worthwhile to promote sales and events on Facebook or Instagram where users are more likely to spend more time reading through your post and viewing your content.
Pick the Social Media Channels Right for Your Brand
So, pick your poison! Keeping in mind what your team can handle and where your ideal customer spends their time, dive into the social media channels that make the most sense for your customers, products, and services. When it comes to social, there is no one size fits all! So stay tuned, Alibaba will be discussing which social media channels make the most sense for B2C soon!